BRANDING

We were tasked with refreshing HCBC's logo. Since they already had local and international influence, we wanted to freshen up the logo & brand without completely losing touch with their roots. We incorporated some of the classic elements, while adding clarity to the overall vision of the church.

My role was to do market research, brand development, work with the graphic designers on options, consult with the Executive Team as well as execute various aspects of the Communications Strategy (i.e. staff/church roll out, way-finding signage, social media, videos, updated website, etc.).

We also created this simple Style Guide.

We refreshed the brand of Hill Country Bible Church, adding new campus names and logos.

PROJECT MANAGEMENT

Here's an example of the stacks and stacks of projects we had going on. As our church grew, we had to leave more margin for new projects to come in. What used to take hours to find out the priorities, now takes seconds.

I enjoy project managing and have worked with some great tools like Basecamp and Redbooth.

A year's worth of projects all in one place.

MISSIONS PROMO

Really loved this project. We got tasked with producing stories of missions trips while staying stateside. We sent cameras with the missions team members and then debriefed in a video interview when they got back. My favorite story is about a girl who was born in East Asia and goes back every year to share the gospel in her heart language (about 3:30 into the video).

GREAT ADVENTURE PROMO

Our goal was to show how God uses lots of different people in lots of ways to reach people all over the world. Very pleased with the result. Take a look at my Creative Brief to see how we got there.

Ministry Feedback: "You are a rock star - I have tears in my eyes - Thank you."

LAKELINE PM LAUNCH

New service targeting college and young adults

We launched a new gathering for college and young adults. Saw 400+ join us on opening night | #8 most visited webpage on HCBC.com | 8.3% growth on Facebook (21K people reached) | 500% Twitter growth

VIDEOS

Here's a sample of some of the videos I have directed, scripted and project managed... working with some very talented videographers along the way!

We tried to mix it up a little for this Men's Bible Study promo. It caught on like crazy and they had hundreds more men (115% growth) sign up to go -- and that's saying a lot for asking a group of guys to commit to 6 am Bible Study.

Amazing what can happen when you simply take the time to get to know your neighbors. | Video Credit: Daniel Karr https://vimeo.com/user2166474

Voiceovers are so fun! I got a chance to do them quite a bit for promotional videos at Celebration Church and Hill Country Bible Church.

JUST FOR FUN

Trying out my hand at leading worship in Spanish at HCBC's Hispano Life | hcbc.com